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Our Story


We started TruInject™ because we saw a real gap in the quality of aesthetic and therapeutic injections offered to the general public. Some practices were highly skilled while others were adding the services without a real understanding of what to do. Patients were put at serious risk, and increasingly more doctors were finding themselves exposed.

TruInject was founded to help health care professionals improve patient safety by creating the first injection training system — bringing a higher level of integrity to individual physicians and practices. Our corporate mission and partnerships align with people who share our values and commitment to patient safety.


  • Innovative: At the heart of our company culture is the belief that we can make the world better. No ideas are bad ones, and we look for inspiration to come from everyone in the organization.
  • Ethical: As a company who believes in the power of medicine to heal and transform lives, we believe that you must operate on a foundation of trust. This trust is earned through our code of ethics and through the actions of every employee.
  • Motivating: We create products that make people better at their jobs resulting in safer procedures and positive outcomes for everyone. It’s this powerful truth that motivates us to come to work every day and make a difference.
  • Passionate About Patient Safety: Trust is paramount to our culture. While we can’t be there for every injection, we can promise our training procedures are focused on effectively teaching best practices and the highest levels of safety in the industry.


As part of the founding of TruInject, we plan to launch which will be an employee-driven philanthropic organization.

“As a company and as individuals, we are committed to leaving the world a better place than we found it”

- Founder and CEO, Gabrielle Rios